Houghton Automations
AI Automation Platform for Estate Agents
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Project overview
The challenge
Houghton Automations needed to position themselves as a credible, trustworthy SaaS-style AI automation partner in a market where estate agents are sceptical of technology promises. The challenge was communicating complex automation benefits in simple, compelling language that resonated with busy estate agency owners.
2 days
Time to Live
8
Pages Built
95+
Mobile Score
<1.5s
Load Time
Our approach
The solution
We designed a clean, premium SaaS-style website that spoke directly to estate agents' pain points: missed leads, slow response times, and admin overload. The site was built to educate, build trust, and drive consultation bookings through clear product sections and a conversion-optimised layout.
What we did
- Discovery session to map the ideal customer profile and key objections
- Conversion-led wireframing focused on the consultation booking journey
- Custom design system reflecting the AI-forward brand positioning
- Clear product and feature sections explaining automation in plain language
- Trust-building sections: case studies, process breakdown, FAQ
- Calendly-integrated booking flow to reduce friction on consultation requests
Built with
Key outcomes
Results delivered.
Professional SaaS-style brand presence built for trust
Clear service pathway from landing page to booking
Product demo sections that explain complex automation simply
Mobile-optimised layout with conversion-led structure
“The site perfectly captures what we do and who we do it for. We started receiving consultation bookings within days of launch.”
Houghton Automations
Founder
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